Screenings are conducted in theaters based in Paris, Paris suburbs or any mid-sized cities all around France. Two back-to-back screenings are conducted in order to show the movie in the most common viewing conditions and have the opportunity to observe different atmospheres. The audience is invited to watch the film in ‘standard’ viewing conditions: normal capacity theaters, shows in the afternoon or in the evening, viewers are welcome to come accompanied…
MOVIE TEST SCREENINGS
THE AUDIENCE
250+ respondents cumulated on both shows matching predefined quotas (age, gender, socio-economic status, place of residence, movie going frequency…). We make sure the audience size enables us to have strong sub-samples for statistically robust analysis on each target group. We will also make sure we have enough fans of the lead actors or when the film is adapted from a book.
To make sure we meet your target audience, the title, the cast and the synopsis are announced in the recruiting process.
THE QUESTIONNAIRE
Each questionnaire is fully customized to match your movie features. The interview path adapts to each respondent according to his ratings and answers. The interactive survey on digital tablets enables us to collect the most relevant feedback from each viewer.
Analysis of the multiple open-ended questions provides an opportunity to better understand the complex emotions felt and hear respondents in their own words.
AN IN-DEPTH ANALYSIS OF YOUR CONTENT FEATURES
Characters, plot, pace, scenes, humor… we analyze everything that shapes the movie. All the insights are quantified.
*Simulated research outputs
DELIVERABLES
4 documents capture the major findings and learnings leading directly towards action steps and areas that could be reworked.
On Day+1, initial feedback gives you a detailed analysis of most metrics. On D+4, a comprehensive report with key insights and recommendations.
RECALL
D+3
3 to 5 days after the show, all respondents are recontacted again to see how their opinion has evolved.
FACETRACK TOOL
Because some films will move your audience in ways that can’t be heard from the back of the room, we like to give the option to film the spectators watching the movie.
DO THE RIGHT FILMS is the first French research company to have implemented a facetrack technology for movie testing. Our data visualization tool gives us a detailed analysis of the audience's positive and negative feelings for each scene of the movie.