WHO WE ARE

Inspired by the US movie industry, DO THE RIGHT FILMS was founded in 2015 with the objective to help movie and TV show creators produce the best possible content by giving them access to the audience at various moments in time, when their feedback is most needed.

In order to help each content find its audience, consumer insights approaches have since been implemented to support marketing and distribution teams.

DO THE RIGHT FILMS was founded by 2 movie studio executives with complementary skills: Mikael Govciyan, Head of Local Production and Stéphane Hochberg, Consumer Insights Director.

THE FOUNDER AND CEO

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With 20 years of experience in the field of research and consumer insights working both for Research companies (Kantar) and Movie Majors (Warner Bros), Stéphane Hochberg founded DO THE RIGHT FILMS with the ambition to help studios, producers and directors have a good understanding of their audience.

« My ambition to create DO THE RIGHT FILMS arose while working on movies and trying to find the best solutions to help production and marketing teams make the right decisions. With a new approach combining artistic and business challenges, we’ve managed to gain studios and producers’ trust.”

OUR APPROACH

WE ARE PASSIONATE ABOUT CONTENT

We read scripts and watch your movies and TV shows in order to understand all your challenges and come up with the best solutions.

WE ARE ENTERTAINMENT INDUSTRY EXPERTS

We believe movies and TV shows are all unique and therefore, they should have dedicated solutions. We are specialized in the Movie and Entertainment industry and our staff has worked for Top Five Studios in the past.

WE ARE PARTNERS

From initial brief to final report presentation, we work hand in hand with our clients towards one goal: making the best possible content. We take the time to explain all insights & recommendations and set up meetings to present to the various stakeholders and answer your questions.

RESPONSIVENESS

Conscious of time constraints in the production process, answering your questions in the best possible timeframe is our priority.