Inspired by the US movie industry, DO THE RIGHT FILMS was founded in 2015 with the objective to help movie and TV show creators produce the best possible content by giving them access to the audience at various moments in time, when their feedback is most needed.
WHO WE ARE
In order to help each content find its audience, consumer insights approaches have since been implemented to support marketing and distribution teams.
DO THE RIGHT FILMS was founded by 2 movie studio executives with complementary skills: Mikael Govciyan, Head of Local Production and Stéphane Hochberg, Consumer Insights Director.
With 20 years of experience in the field of research and consumer insights working both for Research companies (Kantar) and Movie Majors (Warner Bros), Stéphane Hochberg founded DO THE RIGHT FILMS with the ambition to help studios, producers and directors have a good understanding of their audience.
« My ambition to create DO THE RIGHT FILMS arose while working on movies and trying to find the best solutions to help production and marketing teams make the right decisions. With a new approach combining artistic and business challenges, we’ve managed to gain studios and producers’ trust.”