CREATIVE TESTING

RESEARCH APPROACH

A 5 to 10 minute online test on a robust sample of respondents matching your potential target audience. This is a 3-phases process:
– Pre-exposure interest measure: Talent awareness, Interest based on Title, Director & Cast in a competitive environment, …
– Marketing material presentation,
– Post-exposure key metrics: Appeal, Drivers and Barrier, Content qualifier, Genre and other films associated…

METHODOLOGY

We recommend a monadic testing approach. Each piece of marketing material is presented to a distinct respondent base to reproduce real life situations and provide the most accurate information. All elements are protected with individualized non removable watermarking.

TRAILER DYNAMIC TESTING

Do The Right Films has developed a real time online rating tool of your trailers. Main objective is to identify high and low intensity moments throughout the video. Special attention is given to viewers initially attracted who disengage as the story unfolds.