An in-depth analysis of the drivers and barriers of your show
TV SHOW TEST SCREENINGS
THE AUDIENCE
We define recruitment criteria according to the target audience of
your show (age, gender, SPC, content consumption habits, SVOD
subscriptions…) and your specific needs : potential to expand the
core target, fans of the director or cast, family co-viewing…
We make sure the audience size enables us to have strong subsamples
for a statistically robust analysis on each target group.
AN IN-DEPTH ANALYSIS
We quantify every key element of the show : characters, plots, pacing, scenes, urgency to watch next episodes, brand image…
Our tablet questionnaire with multiple open-ended questions also provides an opportunity to better understand the complex emotions felt and hear respondents in their own words.
THE DELIVERABLES
Top scores are delivered the day after the screening. They offer a first quantified read on all major KPIs of the show.
On D+5, the final report includes all our conclusions and recommendations.
All reports can be delivered in English and/or French. We also provide recordings of the focus groups and an audio recording of the screenings to listen for audience reactions inside the theater.
