An in-depth analysis of the drivers and barriers of your show
TV SHOW TEST SCREENINGS
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THE AUDIENCE
We define recruitment criteria according to the target audience of
your show (age, gender, SPC, content consumption habits, SVOD
subscriptions…) and your specific needs : potential to expand the
core target, fans of the director or cast, family co-viewing…
We make sure the audience size enables us to have strong subsamples
for a statistically robust analysis on each target group.
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AN IN-DEPTH ANALYSIS
We quantify every key element of the show : characters, plots, pacing, scenes, urgency to watch next episodes, brand image…
Our tablet questionnaire with multiple open-ended questions also provides an opportunity to better understand the complex emotions felt and hear respondents in their own words.
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THE DELIVERABLES
Top scores are delivered the day after the screening. They offer a first quantified read on all major KPIs of the show.
On D+5, the final report includes all our conclusions and recommendations.
All reports can be delivered in English and/or French. We also provide recordings of the focus groups and an audio recording of the screenings to listen for audience reactions inside the theater.
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