TEST SCREENINGS

3 specific approaches to match your needs :

An in-depth analysis of the drivers and barriers of your show

Quantifying key elements of your show and hearing live reactions in theater

For a quantitative approach in real-life conditions

RECRUITED AUDIENCE SCREENINGS - QUANTITATIVE STUDIES TAILORED FOR TV SHOWS

Screenings of 2 to 3 episodes are conducted in Paris and/or other regions of France with a robust sample of 200 viewers.

We set up 4 showings of around fifty viewers in limited size movie theaters to preserve the more intimate atmosphere of watching TV shows while ensuring content is kept confidential.

THE AUDIENCE

We define recruitment criteria according to the target audience of
your show (age, gender, SPC, content consumption habits, SVOD
subscriptions…) and your specific needs : potential to expand the
core target, fans of the director or cast, family co-viewing…

We make sure the audience size enables us to have strong subsamples
for a statistically robust analysis on each target group.

THE QUESTIONNAIRE

Each questionnaire is fully customized to fit your show’s structure. Viewers answer in 3 steps to measure shifts in affinity : before the screening, between episodes and after the screening. The interactive survey on digital tablets enables us to collect the most relevant feedback from each viewer.

AN IN-DEPTH ANALYSIS

We quantify every key element of the show : characters, plots, pacing, scenes, urgency to watch next episodes, brand image…

Our tablet questionnaire with multiple open-ended questions also provides an opportunity to better understand the complex emotions felt and hear respondents in their own words.

POST-SCREENING FOCUS GROUPS

Your priority is to listen to your viewers : we set up focus groups in the theater so you can hear feedback live at the end of the screening (or in recordings).

Viewer reactions give us a first feel for affinity, drivers and barriers. They also help illustrate the quantified analysis in our final report.

THE DELIVERABLES

Top scores are delivered the day after the screening. They offer a first quantified read on all major KPIs of the show.

On D+5, the final report includes all our conclusions and recommendations.

All reports can be delivered in English and/or French. We also provide recordings of the focus groups and an audio recording of the screenings to listen for audience reactions inside the theater.

*Simulated research outputs

D + 3

THE FOLLOW-UP

We follow-up with viewers 3 to 5 days after the screening to measure KPIs in hindsight. Trends in affinity and recommendation allow us to determine the urgency to watch subsequent episodes and the strength of wordof-mouth.

An in-depth analysis of the drivers and barriers of your show

Quantifying key elements of your show and hearing live reactions in theater

For a quantitative approach in real-life conditions