TV SHOW TEST SCREENINGS

3 specific approaches to match your needs :

FOCUS GROUPS

An in-depth analysis of the drivers and barriers of your show

TEST SCREENINGS

Quantifying key elements of your show and hearing live reactions in theater

ONLINE SCREENINGS

For a quantitative approach in real-life conditions

ONLINE SCREENINGS

RESEARCH APPROACH

We test TV content at home in typical viewing conditions on our highly secured platform. We usually show the pilot or the first two episodes as it’s crucial to grab people’s attention early.

THE AUDIENCE

A robust sample is designed, matching the audience brief (age, gender, socio-economic status, place of residence, TV show viewing habits…) and will secure a strong sub-sample on each target audience.

To make sure the audience shows interest in the TV show, the title, the cast and the synopsis are announced in recruiting the process.

THE QUESTIONNAIRE

Each questionnaire is fully customized to match your TV show features. The interview path adapts to each respondent according to his ratings and answers. Analysis of the multiple open-ended questions provides an opportunity to better understand the complex emotions felt and hear respondents in their own words.

A SECURED SCREENING PLATFORM

To make sure your content is fully protected, we have partnered with a highly secured platform for online screenings that includes the following advanced technology.

AN IN-DEPTH ANALYSIS OF YOUR CONTENT FEATURES

Characters, plot, pace, scenes, humor, cliffhangers… we analyze every aspect that defines your TV show’s identity. and that might make a difference when aired. All recommandations are quantified and detailed by target audiences. Actual verbatims are delivered to backup and illustrate insights.

DELIVERABLES

Our final report captures the major findings and insights, pointing specifically towards action steps and areas that could be reworked.

*Simulated research outputs
FOCUS GROUPS

An in-depth analysis of the drivers and barriers of your show

TEST SCREENINGS

Quantifying key elements of your show and hearing live reactions in theater

ONLINE SCREENINGS

For a quantitative approach in real-life conditions